对民间表演艺术“东北二人转”产业化发展的回顾与思考 = A review and rethink on the development of the commercialization of the folk performances art "Northeast Er Ren Zhuan"

“东北二人转”是流行于东北地区的民间小戏,迄今已有近三百年的历史,近年又被中国文化部指定为第一批国家非物质文化遗产。由于其产业化与包装上的成功,二人转席卷中国大江南北,形成一股“二人转热”,掳获千万观众的心。源于民间的文化产业在世界各地纷纷兴起,将文化价值与商业机遇一体化以共谋发展,作为中国民间文化产业中的领头羊,“东北二人转”产业化的成功值得深思与探讨。本文尝试对其产业化的发展做一个系统地梳理与回顾,并将用SWOT分析法从多方面来分析与思考,结合“绿色二人转”来瞻望“东北二人转”产业化的前景。The folk performances art Northeast Er Ren Zhuan h...

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Main Author: 原晓宇 Yuan, Xiaoyu
Other Authors: Crossland-Guo Shuyun
Format: Final Year Project
Language:Chinese
Published: 2012
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Online Access:http://hdl.handle.net/10356/48328
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Institution: Nanyang Technological University
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spelling sg-ntu-dr.10356-483282019-12-10T11:52:38Z 对民间表演艺术“东北二人转”产业化发展的回顾与思考 = A review and rethink on the development of the commercialization of the folk performances art "Northeast Er Ren Zhuan" 原晓宇 Yuan, Xiaoyu Crossland-Guo Shuyun School of Humanities and Social Sciences DRNTU::Humanities::Literature::Chinese “东北二人转”是流行于东北地区的民间小戏,迄今已有近三百年的历史,近年又被中国文化部指定为第一批国家非物质文化遗产。由于其产业化与包装上的成功,二人转席卷中国大江南北,形成一股“二人转热”,掳获千万观众的心。源于民间的文化产业在世界各地纷纷兴起,将文化价值与商业机遇一体化以共谋发展,作为中国民间文化产业中的领头羊,“东北二人转”产业化的成功值得深思与探讨。本文尝试对其产业化的发展做一个系统地梳理与回顾,并将用SWOT分析法从多方面来分析与思考,结合“绿色二人转”来瞻望“东北二人转”产业化的前景。The folk performances art Northeast Er Ren Zhuan has had a history of almost 300 years, and it has been popular among the northeast region of China. In the recent years, it was listed in the first batch of China’s National Intangible Cultural Heritage. Er Ren Zhuan became dramatically popular all over China due to its success in commercialization. As one of China’s leading cultural industry, the success of Northeast Er Ren Zhuan worths us to discuss and analyze. This thesis sets off to provide a systematic analysis of Er Ren Zhuan’s development in commercialization, as well as using the SWOT method together with the discussion on “Green Er Ren Zhuan” to figure out the future of its development in industrialization. Bachelor of Arts 2012-04-05T01:39:36Z 2012-04-05T01:39:36Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48328 zh Nanyang Technological University 70 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language Chinese
topic DRNTU::Humanities::Literature::Chinese
spellingShingle DRNTU::Humanities::Literature::Chinese
原晓宇 Yuan, Xiaoyu
对民间表演艺术“东北二人转”产业化发展的回顾与思考 = A review and rethink on the development of the commercialization of the folk performances art "Northeast Er Ren Zhuan"
description “东北二人转”是流行于东北地区的民间小戏,迄今已有近三百年的历史,近年又被中国文化部指定为第一批国家非物质文化遗产。由于其产业化与包装上的成功,二人转席卷中国大江南北,形成一股“二人转热”,掳获千万观众的心。源于民间的文化产业在世界各地纷纷兴起,将文化价值与商业机遇一体化以共谋发展,作为中国民间文化产业中的领头羊,“东北二人转”产业化的成功值得深思与探讨。本文尝试对其产业化的发展做一个系统地梳理与回顾,并将用SWOT分析法从多方面来分析与思考,结合“绿色二人转”来瞻望“东北二人转”产业化的前景。The folk performances art Northeast Er Ren Zhuan has had a history of almost 300 years, and it has been popular among the northeast region of China. In the recent years, it was listed in the first batch of China’s National Intangible Cultural Heritage. Er Ren Zhuan became dramatically popular all over China due to its success in commercialization. As one of China’s leading cultural industry, the success of Northeast Er Ren Zhuan worths us to discuss and analyze. This thesis sets off to provide a systematic analysis of Er Ren Zhuan’s development in commercialization, as well as using the SWOT method together with the discussion on “Green Er Ren Zhuan” to figure out the future of its development in industrialization.
author2 Crossland-Guo Shuyun
author_facet Crossland-Guo Shuyun
原晓宇 Yuan, Xiaoyu
format Final Year Project
author 原晓宇 Yuan, Xiaoyu
author_sort 原晓宇 Yuan, Xiaoyu
title 对民间表演艺术“东北二人转”产业化发展的回顾与思考 = A review and rethink on the development of the commercialization of the folk performances art "Northeast Er Ren Zhuan"
title_short 对民间表演艺术“东北二人转”产业化发展的回顾与思考 = A review and rethink on the development of the commercialization of the folk performances art "Northeast Er Ren Zhuan"
title_full 对民间表演艺术“东北二人转”产业化发展的回顾与思考 = A review and rethink on the development of the commercialization of the folk performances art "Northeast Er Ren Zhuan"
title_fullStr 对民间表演艺术“东北二人转”产业化发展的回顾与思考 = A review and rethink on the development of the commercialization of the folk performances art "Northeast Er Ren Zhuan"
title_full_unstemmed 对民间表演艺术“东北二人转”产业化发展的回顾与思考 = A review and rethink on the development of the commercialization of the folk performances art "Northeast Er Ren Zhuan"
title_sort 对民间表演艺术“东北二人转”产业化发展的回顾与思考 = a review and rethink on the development of the commercialization of the folk performances art "northeast er ren zhuan"
publishDate 2012
url http://hdl.handle.net/10356/48328
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