A typeface at a time.
The power of the image possesses a controlling influence over the subconscious mind of the viewer. Non-design literate communities / individuals fail to fathom the importance of a poster, or the significance of detail in an advertisement. A low regard is held for the creative community – as long as...
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sg-ntu-dr.10356-487502019-12-10T14:16:53Z A typeface at a time. Liu, Danielle Lik Wa. School of Art, Design and Media Danne Ojeda Hernandez DRNTU::Visual arts and music The power of the image possesses a controlling influence over the subconscious mind of the viewer. Non-design literate communities / individuals fail to fathom the importance of a poster, or the significance of detail in an advertisement. A low regard is held for the creative community – as long as the message is legible, the rest is a secondary issue to be reckoned with. Not only does this cripple the potential capacity of visual media, it also undermines the power of graphic elements – in this case, typography. Educating the public on fundamental typefaces would perhaps reduce visual insensitivity, and instigate a legitimate respect for design. Bachelor of Fine Arts 2012-05-09T02:01:03Z 2012-05-09T02:01:03Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48750 en Nanyang Technological University 10 p. application/pdf |
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DRNTU::Visual arts and music Liu, Danielle Lik Wa. A typeface at a time. |
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The power of the image possesses a controlling influence over the subconscious mind of the viewer. Non-design literate communities / individuals fail to fathom the importance of a poster, or the significance of detail in an advertisement. A low regard is held for the creative community – as long as the message is legible, the rest is a secondary issue to be reckoned with. Not only does this cripple the potential capacity of visual media, it also undermines the power of graphic elements – in this case, typography. Educating the public on fundamental typefaces would perhaps reduce visual insensitivity, and instigate a legitimate respect for design. |
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School of Art, Design and Media |
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School of Art, Design and Media Liu, Danielle Lik Wa. |
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Final Year Project |
author |
Liu, Danielle Lik Wa. |
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Liu, Danielle Lik Wa. |
title |
A typeface at a time. |
title_short |
A typeface at a time. |
title_full |
A typeface at a time. |
title_fullStr |
A typeface at a time. |
title_full_unstemmed |
A typeface at a time. |
title_sort |
typeface at a time. |
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2012 |
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http://hdl.handle.net/10356/48750 |
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1681039047953219584 |