A typeface at a time.

The power of the image possesses a controlling influence over the subconscious mind of the viewer. Non-design literate communities / individuals fail to fathom the importance of a poster, or the significance of detail in an advertisement. A low regard is held for the creative community – as long as...

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Main Author: Liu, Danielle Lik Wa.
Other Authors: School of Art, Design and Media
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48750
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-48750
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spelling sg-ntu-dr.10356-487502019-12-10T14:16:53Z A typeface at a time. Liu, Danielle Lik Wa. School of Art, Design and Media Danne Ojeda Hernandez DRNTU::Visual arts and music The power of the image possesses a controlling influence over the subconscious mind of the viewer. Non-design literate communities / individuals fail to fathom the importance of a poster, or the significance of detail in an advertisement. A low regard is held for the creative community – as long as the message is legible, the rest is a secondary issue to be reckoned with. Not only does this cripple the potential capacity of visual media, it also undermines the power of graphic elements – in this case, typography. Educating the public on fundamental typefaces would perhaps reduce visual insensitivity, and instigate a legitimate respect for design. Bachelor of Fine Arts 2012-05-09T02:01:03Z 2012-05-09T02:01:03Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48750 en Nanyang Technological University 10 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Visual arts and music
spellingShingle DRNTU::Visual arts and music
Liu, Danielle Lik Wa.
A typeface at a time.
description The power of the image possesses a controlling influence over the subconscious mind of the viewer. Non-design literate communities / individuals fail to fathom the importance of a poster, or the significance of detail in an advertisement. A low regard is held for the creative community – as long as the message is legible, the rest is a secondary issue to be reckoned with. Not only does this cripple the potential capacity of visual media, it also undermines the power of graphic elements – in this case, typography. Educating the public on fundamental typefaces would perhaps reduce visual insensitivity, and instigate a legitimate respect for design.
author2 School of Art, Design and Media
author_facet School of Art, Design and Media
Liu, Danielle Lik Wa.
format Final Year Project
author Liu, Danielle Lik Wa.
author_sort Liu, Danielle Lik Wa.
title A typeface at a time.
title_short A typeface at a time.
title_full A typeface at a time.
title_fullStr A typeface at a time.
title_full_unstemmed A typeface at a time.
title_sort typeface at a time.
publishDate 2012
url http://hdl.handle.net/10356/48750
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