Airfare pricing strategies between full service carrier and low cost carrier : the opposing price trend effect

• Main Authors: Ang, Chin Pei, Mohammad Hazzely Jufferie, Quek, Sheng Xiong
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/48847
• Institution: Nanyang Technological University

With the increasing presence of Low Cost Carriers in the Aviation Industry, airlines would be concerned about the resulting competitive effects these carriers have on their business. Hence, this paper aims to analyse whether the current pricing strategies of both Low Cost Carriers and Full Service C...