A study on partnering and strategic alliances in the shipping industry

This report hopes to explore the importance of strategic alliances. It would be exploring from the angle of reasons why companies would like to enter alliances; discussing what factors are crucial for successful alliances and finally gives a forward view of considerations of entering alliances would...

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Bibliographic Details
Main Author: Tan, Daniel Wei Song.
Other Authors: Chew Ah Seng, David
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48934
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Institution: Nanyang Technological University
Language: English
Description
Summary:This report hopes to explore the importance of strategic alliances. It would be exploring from the angle of reasons why companies would like to enter alliances; discussing what factors are crucial for successful alliances and finally gives a forward view of considerations of entering alliances would be like in the future. This is part of three segment study which will emphasis on the following pointers: Legal implications and synergy (Reasons for alliances); Role of management decision makers and legally binding contract (success/failure in alliances); and the future drivers of partnering and alliances.