The Asian stereotype - do we buy it?

• Main Authors: Chua, Xin Yi., Lew, Cassandra Jun Xuan., Lim, Derrick Wei-Cong.
• Other Authors: Jung Younbo
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Humanities; DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/48953
• Institution: Nanyang Technological University

Asia has often been regarded as a whole despite the diversity of cultures it encompasses. For instance, while Western advertisers attempt to cater to the rapidly growing Asian market by casting Asian models to represent their brands in Asian countries, it has been noted that these Asian models chose...