The salt shop.

Archetypes are used widely in design, advertising and branding industries to create unique and memorable brand identities. Lynn Ho's Final Year Project, "The Salt Shop" will showcase the many qualities and functions of salt by designing a series of salt products which are branded base...

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Main Author: Ho, Lynn Li Lin.
Other Authors: Astrid Al Mkhlaafy
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48973
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-48973
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spelling sg-ntu-dr.10356-489732019-12-10T14:46:40Z The salt shop. Ho, Lynn Li Lin. Astrid Al Mkhlaafy School of Art, Design and Media DRNTU::Visual arts and music::Design Archetypes are used widely in design, advertising and branding industries to create unique and memorable brand identities. Lynn Ho's Final Year Project, "The Salt Shop" will showcase the many qualities and functions of salt by designing a series of salt products which are branded based on the twelve universal archetypes (Rebel, Jester, Lover, Caregiver, Innocent, Everyman, Ruler, Sage, Magician, Hero, Creator and Explorer) that were originally developed by Carl Jung. Bachelor of Fine Arts 2012-05-11T04:31:22Z 2012-05-11T04:31:22Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48973 en Nanyang Technological University 20 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Visual arts and music::Design
spellingShingle DRNTU::Visual arts and music::Design
Ho, Lynn Li Lin.
The salt shop.
description Archetypes are used widely in design, advertising and branding industries to create unique and memorable brand identities. Lynn Ho's Final Year Project, "The Salt Shop" will showcase the many qualities and functions of salt by designing a series of salt products which are branded based on the twelve universal archetypes (Rebel, Jester, Lover, Caregiver, Innocent, Everyman, Ruler, Sage, Magician, Hero, Creator and Explorer) that were originally developed by Carl Jung.
author2 Astrid Al Mkhlaafy
author_facet Astrid Al Mkhlaafy
Ho, Lynn Li Lin.
format Final Year Project
author Ho, Lynn Li Lin.
author_sort Ho, Lynn Li Lin.
title The salt shop.
title_short The salt shop.
title_full The salt shop.
title_fullStr The salt shop.
title_full_unstemmed The salt shop.
title_sort salt shop.
publishDate 2012
url http://hdl.handle.net/10356/48973
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