Is saying sorry good enough? Examining the typologies of apology in organisational response during health crises

• Main Authors: Loh, Jun Qi, Peh, Marilyn Hui-Ying, Zelani, Nur Hanisah, Rodriguez, Sarah Ann
• Other Authors: Augustine Pang
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Communication::Organizational communication
• Online Access: http://hdl.handle.net/10356/48976
• Institution: Nanyang Technological University

When facing crises, organisations are increasingly faced with the prospect of apologizing to their stakeholders to maintain a good image and diffuse the anger and hostility directed at them (Hearit, 1994). While research has found that apology is the most effective crisis strategy (Kim, Avergy, &...