See and be seen

• Main Authors: Shieh, Alex Jun Fa, Chia, Ginger Wenqi, Auyong, Grace Xiao Pei, Yong, Marcus Wen Wei
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/48984
• Institution: Nanyang Technological University

This paper presents the See and Be Seen campaign, a youth-led initiative by four final-year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University. It charts the development of the cause, the conceptualization of the campaign messages, strategies, challen...