Role of non-rational factors in the two levels of decision making.

• Main Author: Low, Eng Chiew.
• Other Authors: Michael Donald Patterson
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Psychology::Consciousness and cognition
• Online Access: http://hdl.handle.net/10356/49097
• Institution: Nanyang Technological University

We make choices so frequently in life that the complexity of decision making seldom occurs to us. Nonetheless, when we face problems in making choices, the question of what may influence our decision making process surfaces. The decision making process occur on two levels. Adapting from Evans’ (2008...