Neue Klasse.

• Main Author: Pow, Ying Hern.
• Other Authors: School of Art, Design and Media
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Visual arts and music::Arts in general
• Online Access: http://hdl.handle.net/10356/49716
• Institution: Nanyang Technological University

Cars are not just tools bringing people from point A to point B. Passengers constantly seek greater comfort and luxury from the very transportation they are commuting in. Furthermore, during the course of travel, social hierarchy issue exists within the cabin, particularly in the MPV (Multi-purpose Vehicle) segment. This FYP, titled Neue Klasse, fits itself in the people-carrier segment while demonstrating its luxurious cabin design. It establishes an entire new segment that addresses these issues with elegant solutions, while infusing Asian ideology of social interaction with a groundbreaking interior layout. MPVs are usually bought by family men, not usually by desire, but more by requirement. Buyers of MPVs value the space and utility qualities, to ferry their wife and kids and whatever else they bring along with them for a journey, school, work alike. As a result, MPVs are generally designed to be spacious and biased towards comfort, and not so much towards driving enjoyment. After all, when you have your kids in tow, the last thing you want to do is to throw your ride into corners vigorously. The bi-products of MPVs, unfortunately, are usually their overtly bulky body style and dull image.