Walk with me : a caregiver's journey a social health support campaign raising awareness of family caregiving in Singapore

• Main Authors: Ng, Jun Feng, Leow, Xian Yin, Pai, Su Qin
• Other Authors: Lee Chun Wah
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/49851
• Institution: Nanyang Technological University

This paper presents “Walk With Me: A Caregiver’s Journey”, a social health support campaign conceptualised and organised by three undergraduates from the Wee Kim Wee School of Communication and Information. This communication campaign aims to raise awareness on the issue of family caregiving among Singaporeans aged 35 to 60. The literature review explores the rising trend of family caregiving, in light of modern demographic shifts. The report outlines the formative research undertaken, as well as the communication plans and key strategies used. The effectiveness of the campaign is measured by the evaluation of objectives and assessment of campaign feedback from stakeholders, and future recommendations are provided.