Affective design of cars

• Main Author: Sun, Hang.
• Other Authors: Martin Erik Gustav Helander
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Engineering::Mechanical engineering::Motor vehicles
• Online Access: http://hdl.handle.net/10356/50342
• Institution: Nanyang Technological University

The project discusses the affective design preference of car owners spanning in Europe and Asia two continents. China, France and Singapore were selected as the research target. User centered design survey, Renault case study as well as interview with industrial professional are the main three appro...