iMASON : towards influence-driven multi-level analysis of online social networks

Social network is a social structure of nodes that are tied by various kinds of relationships, such as kinships, friends, web links, colleagues, citation links, etc. Recently, large on-line social networks have become very popular among web users. A key feature of many online social networks is that...

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Main Author: Li, Hui
Other Authors: Sourav Saha Bhowmick
Format: Theses and Dissertations
Language:English
Published: 2012
Subjects:
Online Access:https://hdl.handle.net/10356/50475
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-504752023-03-04T00:41:24Z iMASON : towards influence-driven multi-level analysis of online social networks Li, Hui Sourav Saha Bhowmick School of Computer Engineering Centre for Advanced Information Systems DRNTU::Engineering::Computer science and engineering::Information systems::Information storage and retrieval Social network is a social structure of nodes that are tied by various kinds of relationships, such as kinships, friends, web links, colleagues, citation links, etc. Recently, large on-line social networks have become very popular among web users. A key feature of many online social networks is that they are driven by social influence between users. Specifically, the structural and semantic properties of individuals, communities and network can be traced back to the social influence effect. Hence, studying the social influence between users in a network is of great importance in many applications such as viral marketing, online advertising, advanced web architecture design, etc. DOCTOR OF PHILOSOPHY (SCE) 2012-06-06T02:09:09Z 2012-06-06T02:09:09Z 2012 2012 Thesis Li, H. (2012). iMASON : towards influence-driven multi-level analysis of online social networks. Doctoral thesis, Nanyang Technological University, Singapore. https://hdl.handle.net/10356/50475 10.32657/10356/50475 en 243 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Engineering::Computer science and engineering::Information systems::Information storage and retrieval
spellingShingle DRNTU::Engineering::Computer science and engineering::Information systems::Information storage and retrieval
Li, Hui
iMASON : towards influence-driven multi-level analysis of online social networks
description Social network is a social structure of nodes that are tied by various kinds of relationships, such as kinships, friends, web links, colleagues, citation links, etc. Recently, large on-line social networks have become very popular among web users. A key feature of many online social networks is that they are driven by social influence between users. Specifically, the structural and semantic properties of individuals, communities and network can be traced back to the social influence effect. Hence, studying the social influence between users in a network is of great importance in many applications such as viral marketing, online advertising, advanced web architecture design, etc.
author2 Sourav Saha Bhowmick
author_facet Sourav Saha Bhowmick
Li, Hui
format Theses and Dissertations
author Li, Hui
author_sort Li, Hui
title iMASON : towards influence-driven multi-level analysis of online social networks
title_short iMASON : towards influence-driven multi-level analysis of online social networks
title_full iMASON : towards influence-driven multi-level analysis of online social networks
title_fullStr iMASON : towards influence-driven multi-level analysis of online social networks
title_full_unstemmed iMASON : towards influence-driven multi-level analysis of online social networks
title_sort imason : towards influence-driven multi-level analysis of online social networks
publishDate 2012
url https://hdl.handle.net/10356/50475
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