Singapore group buying industry - the multi-homing dilemma : should platforms allow for multi-homing?

• Main Authors: Lee, Jie Sheng., Teo, Kai Xiang., Sou, Ewan Xuan Hao.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Economic theory::Microeconomics; DRNTU::Social sciences::Economic development::Singapore
• Online Access: http://hdl.handle.net/10356/50799
• Institution: Nanyang Technological University

Group buying is a global trend that had taken over the e-commerce industry by storm in recent years. With abundance of competition in this two-sided market, consumers often experience facing similar deals being offered on different group buying sites. Such phenomenon, also known as multi-homing, spu...