Social influence and how online and offline settings affect it.

• Main Author: Lye, Wei Xin.
• Other Authors: Wan Ching
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/50918
• Institution: Nanyang Technological University

The study aimed to find out individuals’ preference of normative and informational social influences in online and offline conditions and whether the types of social influences adopted by individuals would have an effect on their self-esteem level. Participants (N = 42) were randomly assigned to eit...