Analysis of customer attributes in the hotel industry.

• Main Authors: Koh, Zhen Qing., Tan, Pia Woo., Wong, Siew Leng.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/51158
• Institution: Nanyang Technological University

The objectives of this project are to determine the importance and satisfaction levels, and customer satisfaction indices of hotel guests in Singapore for the purpose of resource allocation. The project was done by conducting surveys with guests of various hotels in Singapore. They were...