Analysis of customer attributes in the hotel industry.

• المؤلفون الرئيسيون: Koh, Zhen Qing., Tan, Pia Woo., Wong, Siew Leng.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Accounting
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51158
• المؤسسة: Nanyang Technological University

The objectives of this project are to determine the importance and satisfaction levels, and customer satisfaction indices of hotel guests in Singapore for the purpose of resource allocation. The project was done by conducting surveys with guests of various hotels in Singapore. They were...