A study on the profile of department store shoppers in Singapore.

The retail scene in Singapore is sluggish since the beginning of 1992. With the intense competition, high business costs, and changing consumers’ shopping habits, many department stores have suffered whopping net losses. Therefore, it is important for the stores’ management to understand the needs o...

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Bibliographic Details
Main Authors: Goh, Fan Ling., Law, Sheryl Ya Chek., Tan, Joan Ze Min.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51220
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Institution: Nanyang Technological University
Language: English