A study on corporate social responsibility and consumers’ purchase intention in the skin/body care industry.

• Main Authors: Ng, Devonna Wan Yi., Tan, Ee Peng., Woo, Sharon Shu Fen.
• Other Authors: Yeo Chuan Seng, Victor
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51347
• Institution: Nanyang Technological University

This study intends to investigate whether Corporate Social Responsibility (CSR) would positively influence consumers’ tendency of purchase, in the context of the skin/body care industry. More specifically, it seeks to understand whether community and environmental initiatives, supported by the compa...