A case study of career choice of undergraduates in singapore for leeden limited.

There is a high demand for local graduates both by local and overseas companies in Asia as the economy strengthens in recent years. On the graduates’ part, they are becoming more demanding when making a career choice. Leeden Limited, a company headquartered in Singapore but with operations in sev...

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Main Authors: Gao, Zhiyang., Chong, Michelle Mei Xuan., Tan, Jasmine Yan Ting.
Other Authors: Anil J N Shukla
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51381
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-513812023-05-19T05:41:36Z A case study of career choice of undergraduates in singapore for leeden limited. Gao, Zhiyang. Chong, Michelle Mei Xuan. Tan, Jasmine Yan Ting. Anil J N Shukla Nanyang Business School DRNTU::Business There is a high demand for local graduates both by local and overseas companies in Asia as the economy strengthens in recent years. On the graduates’ part, they are becoming more demanding when making a career choice. Leeden Limited, a company headquartered in Singapore but with operations in several Asian countries, is finding it hard to attract talented local graduates during its recruitment process to join the company. Our aim is to survey local undergraduates to understand what they most value from an employer and the factors which affect their career choice. 202 undergraduates from local universities were approached to respond to our questionnaire. From the results obtained, we made recommendations to Leeden Limited on how they can increase the attractiveness of their employment package. Results showed that out of the four main factors for employer preference identified by literature review, the most important to undergraduates was remuneration & advancement opportunities. After further breaking down the main factors into sub factors, we found that the two most valued sub factors that employers can offer were competitive basic salary and high bonus. Two important factors affecting career preference were as we had hypothesized namely job stability and job autonomy. We learnt that undergraduates valued salary & compensation package information to be provided and preferred to obtain information about the company directly from employers. Hence from the results obtained, we made recommendations to Leeden Limited such as to modify the incentives given to employees, establish a graduate training programme for fresh graduates as well as to look into the possibility of allowing employees to work from home. The recommendations made were in line with the results obtained and tailor-made to suit the current corporate practices of Leeden Limited. BUSINESS 2013-04-02T04:57:03Z 2013-04-02T04:57:03Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51381 en Nanyang Technological University 47 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Gao, Zhiyang.
Chong, Michelle Mei Xuan.
Tan, Jasmine Yan Ting.
A case study of career choice of undergraduates in singapore for leeden limited.
description There is a high demand for local graduates both by local and overseas companies in Asia as the economy strengthens in recent years. On the graduates’ part, they are becoming more demanding when making a career choice. Leeden Limited, a company headquartered in Singapore but with operations in several Asian countries, is finding it hard to attract talented local graduates during its recruitment process to join the company. Our aim is to survey local undergraduates to understand what they most value from an employer and the factors which affect their career choice. 202 undergraduates from local universities were approached to respond to our questionnaire. From the results obtained, we made recommendations to Leeden Limited on how they can increase the attractiveness of their employment package. Results showed that out of the four main factors for employer preference identified by literature review, the most important to undergraduates was remuneration & advancement opportunities. After further breaking down the main factors into sub factors, we found that the two most valued sub factors that employers can offer were competitive basic salary and high bonus. Two important factors affecting career preference were as we had hypothesized namely job stability and job autonomy. We learnt that undergraduates valued salary & compensation package information to be provided and preferred to obtain information about the company directly from employers. Hence from the results obtained, we made recommendations to Leeden Limited such as to modify the incentives given to employees, establish a graduate training programme for fresh graduates as well as to look into the possibility of allowing employees to work from home. The recommendations made were in line with the results obtained and tailor-made to suit the current corporate practices of Leeden Limited.
author2 Anil J N Shukla
author_facet Anil J N Shukla
Gao, Zhiyang.
Chong, Michelle Mei Xuan.
Tan, Jasmine Yan Ting.
format Final Year Project
author Gao, Zhiyang.
Chong, Michelle Mei Xuan.
Tan, Jasmine Yan Ting.
author_sort Gao, Zhiyang.
title A case study of career choice of undergraduates in singapore for leeden limited.
title_short A case study of career choice of undergraduates in singapore for leeden limited.
title_full A case study of career choice of undergraduates in singapore for leeden limited.
title_fullStr A case study of career choice of undergraduates in singapore for leeden limited.
title_full_unstemmed A case study of career choice of undergraduates in singapore for leeden limited.
title_sort case study of career choice of undergraduates in singapore for leeden limited.
publishDate 2013
url http://hdl.handle.net/10356/51381
_version_ 1770563475424149504