Exploring technological paradoxes : understanding the unexpected behavior of aficionados.

• Main Authors: Looi, Hui Yi., Chua, Wendy Shi Hui., Toh, Junling.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing::Social
• Online Access: http://hdl.handle.net/10356/51393
• Institution: Nanyang Technological University

The paper is organized as follows: Firstly, we provided a brief introduction to set the context for our discussion. Following that, we defined our managerial problem and explained its relevance in the current consumer consumption context. We then moved on to conduct a thorough review on exis...