Generation Y and employer brand : an exploratory study on what attracts them.

• Main Authors: Woo, Mei Yi., Ng, Xiu Qi., Nurul 'Asyiqin bte Mohsain.
• Other Authors: Lang Chin Ying, Josephine
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::General::Careers and profession
• Online Access: http://hdl.handle.net/10356/51397
• Institution: Nanyang Technological University

This research explores what employer brand means to Generation Y (Gen-Y) jobseekers in Singapore. The components of organisation reputation and job attributes are chosen to represent employer brand. Based on 187 responses collected for our survey, factor analysis is carried out to create the resulti...