From catalyst to deportment : a study on motivations and associative behaviours of green consumer clusters in Singapore.

• Main Authors: Ong, Shu Min., Tan, Michele Mei Lin., Liauw, Edward Jian Xiong.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51416
• Institution: Nanyang Technological University

Growing phenomenon of the Green Movement has made its way to the global scene today and Singapore is of no exception. With growing intensity of concern towards green issues and sustainability, the percentage of locals interested in green issues is now at a record high of 94% in 2010. Interestingly,...