Integrating the diffusion of innovation theory to the technology acceptance model : exploring factors affecting the adoption of near field communication payments in Singapore.

The development of Mobile payments (M-payments) in Singapore is invigorating. The latest M-payments development is the recent launch of Near Field Communication (NFC) technology. While the Singapore government has been actively pushing for NFC adoption in the country, there’s no telling how long the...

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Main Authors: Chew, Jia Min., Ng, Shun Geng., Chia, Winnie Pei Chin.
Other Authors: Koh Wei Chern
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51488
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-514882023-05-19T03:30:04Z Integrating the diffusion of innovation theory to the technology acceptance model : exploring factors affecting the adoption of near field communication payments in Singapore. Chew, Jia Min. Ng, Shun Geng. Chia, Winnie Pei Chin. Koh Wei Chern Nanyang Business School DRNTU::Business::Information technology::Decision-making DRNTU::Business::Information technology::Electronic commerce DRNTU::Business::Marketing::Consumer behavior The development of Mobile payments (M-payments) in Singapore is invigorating. The latest M-payments development is the recent launch of Near Field Communication (NFC) technology. While the Singapore government has been actively pushing for NFC adoption in the country, there’s no telling how long the technology will take to become mainstream (Terence Lee, 2012). Since millions of dollars have been injected into the development of its infrastructure, it is therefore essential to understand the factors that influence the adoption intention of NFC payments so as to strategically formulate marketing campaigns to increase adoption. The objective of this paper is to examine the adoption intention of NFC payments by consumers in Singapore through a survey study. Questionnaires were distributed electronically through a convenience sampling method and a useful sample of 136 respondents was obtained. We ran several regression analyses. We find that observability and the relative advantage that NFC payment technology have over other technologies are correlated with consumers’ perceived usefulness of this technology. We also find that compatibility with users’ existing values, prior experiences and needs, reduced complexity, observability, as well as trialability of NFC payment technology, are correlated with consumers’ perceived ease of use of this technology. Compatibility with users’ existing values, prior experiences and needs and trialability of NFC payment technology, together with perceived usefulness, are correlated with adoption intention of this technology. An understanding of the factors that affect NFC payments can help to predict future adoption behaviour of NFC payment technology and potentially other forms of M-payments methods in Singapore. BUSINESS 2013-04-04T01:44:44Z 2013-04-04T01:44:44Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51488 en Nanyang Technological University 56 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Information technology::Decision-making
DRNTU::Business::Information technology::Electronic commerce
DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Information technology::Decision-making
DRNTU::Business::Information technology::Electronic commerce
DRNTU::Business::Marketing::Consumer behavior
Chew, Jia Min.
Ng, Shun Geng.
Chia, Winnie Pei Chin.
Integrating the diffusion of innovation theory to the technology acceptance model : exploring factors affecting the adoption of near field communication payments in Singapore.
description The development of Mobile payments (M-payments) in Singapore is invigorating. The latest M-payments development is the recent launch of Near Field Communication (NFC) technology. While the Singapore government has been actively pushing for NFC adoption in the country, there’s no telling how long the technology will take to become mainstream (Terence Lee, 2012). Since millions of dollars have been injected into the development of its infrastructure, it is therefore essential to understand the factors that influence the adoption intention of NFC payments so as to strategically formulate marketing campaigns to increase adoption. The objective of this paper is to examine the adoption intention of NFC payments by consumers in Singapore through a survey study. Questionnaires were distributed electronically through a convenience sampling method and a useful sample of 136 respondents was obtained. We ran several regression analyses. We find that observability and the relative advantage that NFC payment technology have over other technologies are correlated with consumers’ perceived usefulness of this technology. We also find that compatibility with users’ existing values, prior experiences and needs, reduced complexity, observability, as well as trialability of NFC payment technology, are correlated with consumers’ perceived ease of use of this technology. Compatibility with users’ existing values, prior experiences and needs and trialability of NFC payment technology, together with perceived usefulness, are correlated with adoption intention of this technology. An understanding of the factors that affect NFC payments can help to predict future adoption behaviour of NFC payment technology and potentially other forms of M-payments methods in Singapore.
author2 Koh Wei Chern
author_facet Koh Wei Chern
Chew, Jia Min.
Ng, Shun Geng.
Chia, Winnie Pei Chin.
format Final Year Project
author Chew, Jia Min.
Ng, Shun Geng.
Chia, Winnie Pei Chin.
author_sort Chew, Jia Min.
title Integrating the diffusion of innovation theory to the technology acceptance model : exploring factors affecting the adoption of near field communication payments in Singapore.
title_short Integrating the diffusion of innovation theory to the technology acceptance model : exploring factors affecting the adoption of near field communication payments in Singapore.
title_full Integrating the diffusion of innovation theory to the technology acceptance model : exploring factors affecting the adoption of near field communication payments in Singapore.
title_fullStr Integrating the diffusion of innovation theory to the technology acceptance model : exploring factors affecting the adoption of near field communication payments in Singapore.
title_full_unstemmed Integrating the diffusion of innovation theory to the technology acceptance model : exploring factors affecting the adoption of near field communication payments in Singapore.
title_sort integrating the diffusion of innovation theory to the technology acceptance model : exploring factors affecting the adoption of near field communication payments in singapore.
publishDate 2013
url http://hdl.handle.net/10356/51488
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