Hotel promotions in Singapore, Malaysia, & Indonesia

This project purports to study the finer details of the promotions strategies of hotels in Singapore, Malaysia, and Indonesia. In each country, we will attempt to draw the differences between the 3-star and the 5-star hotels. Promotions, being traditionally one of the four pillars of marketing, s...

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Bibliographic Details
Main Authors: Aw Yong, Michelle Min Yie, Chua, Lynette Cheng Yin, Koh, Jin Kiat
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51512
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Institution: Nanyang Technological University
Language: English