Shampoo : a buyer's perspective

• Main Authors: Ang, Saw Khim, Chia, Ai Li, Kam, Rhu Min
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51524
• Institution: Nanyang Technological University

With the ever-increasing new brands of shampoo that have penetrated the Singapore market, as well as the improvements and features that have been made to the existing brands of shampoo, it is a wonder how consumers decide on their choice. This study sought to establish the important considerations o...