A study on blogshops and the effectiveness of their social media marketing communication strategies.

• Main Authors: Chan, Hui Yun., Ong, Yi Fang., Lee, Canida Kai Ning.
• Other Authors: Ulrike Marianne Murfett
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51558
• Institution: Nanyang Technological University

This study outlines how blogshops use social media platforms to communicate with blogshoppers and investigates the effectiveness of these communication strategies via social media. The use of three social communication strategies will be explored: Facebook “like” or “share” functions, blog advertori...