Role of government initiatives in addressing challenges faced by SMEs in working towards service excellence : a grounded theory study.
In recent years, service has become a differentiating factor among companies to attract and retain their customers. Large companies have been active in building a skilled workforce and having an effective management system, which enables them to achieve service excellence. On the other hand, small c...
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Main Authors: | Pang, Yang Yang., Liu, Ada Wei., Yeo, Lynette Qian Hui. |
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Other Authors: | Nanyang Business School |
Format: | Final Year Project |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/51565 |
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Institution: | Nanyang Technological University |
Language: | English |
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