Why people snap : an exploratory study of QR code marketing in Singapore.

• المؤلفون الرئيسيون: Tay, Xiang Yi., Sim, Melvin Joo Kiat., Goh, Debbie Hui Yi.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51568

QR code has emerged as a refreshing tool in the digital marketing landscape in Singapore over the past year. Its arrival came at an optimal time given Singapore’s high smartphone penetration rate and progressive Information Technology (IT) infrastructure. Despite its novelty as an attraction point a...