Why people snap : an exploratory study of QR code marketing in Singapore.

• Main Authors: Tay, Xiang Yi., Sim, Melvin Joo Kiat., Goh, Debbie Hui Yi.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51568
• Institution: Nanyang Technological University

QR code has emerged as a refreshing tool in the digital marketing landscape in Singapore over the past year. Its arrival came at an optimal time given Singapore’s high smartphone penetration rate and progressive Information Technology (IT) infrastructure. Despite its novelty as an attraction point a...