Exploratory marketing study on gender perceptions on services.

• المؤلفون الرئيسيون: Thio, Yi Ling., Tsai, Qianyi., Yeo, Irene Hwee Ling.
• مؤلفون آخرون: Low, Peter Issac Siow Siam
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9609
• المؤسسة: Nanyang Technological University

This paper studies how gender difference might affect consumer’s perception on service provided. Based on our findings, the retail managers of intellectual and technology products do not need to regard gender effect and train sales representatives based on higher sensitivity to the differing inform...