Exploratory marketing study on gender perceptions on services.

• Main Authors: Thio, Yi Ling., Tsai, Qianyi., Yeo, Irene Hwee Ling.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9609
• Institution: Nanyang Technological University

This paper studies how gender difference might affect consumer’s perception on service provided. Based on our findings, the retail managers of intellectual and technology products do not need to regard gender effect and train sales representatives based on higher sensitivity to the differing inform...