The study of consumer behavior towards purchasing electrical products in Singapore.

• المؤلفون الرئيسيون: Koh, Hwee Kiah., Ong, Mei Hoon., Yew, Ling Ling.
• مؤلفون آخرون: Xu, Gang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10997
• المؤسسة: Nanyang Technological University

Using random sampling, we seek to find out the factors affecting Singapore consumers' buying behaviour towards electrical products. These factors include price, quality, design, the effects of country-of-origin, location preferences, influence of marketing and payment method.