The study of consumer behavior towards purchasing electrical products in Singapore.

The study of consumer behavior towards purchasing electrical products in Singapore.

Using random sampling, we seek to find out the factors affecting Singapore consumers' buying behaviour towards electrical products. These factors include price, quality, design, the effects of country-of-origin, location preferences, influence of marketing and payment method.

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Bibliographic Details
Main Authors: Koh, Hwee Kiah., Ong, Mei Hoon., Yew, Ling Ling.
Other Authors: Xu, Gang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10997
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10997
record_format dspace
spelling sg-ntu-dr.10356-109972023-05-19T03:30:04Z The study of consumer behavior towards purchasing electrical products in Singapore. Koh, Hwee Kiah. Ong, Mei Hoon. Yew, Ling Ling. Xu, Gang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Using random sampling, we seek to find out the factors affecting Singapore consumers' buying behaviour towards electrical products. These factors include price, quality, design, the effects of country-of-origin, location preferences, influence of marketing and payment method. 2008-09-24T07:49:51Z 2008-09-24T07:49:51Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/10997 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Koh, Hwee Kiah.
Ong, Mei Hoon.
Yew, Ling Ling.
The study of consumer behavior towards purchasing electrical products in Singapore.
description Using random sampling, we seek to find out the factors affecting Singapore consumers' buying behaviour towards electrical products. These factors include price, quality, design, the effects of country-of-origin, location preferences, influence of marketing and payment method.
author2 Xu, Gang
author_facet Xu, Gang
Koh, Hwee Kiah.
Ong, Mei Hoon.
Yew, Ling Ling.
format Final Year Project
author Koh, Hwee Kiah.
Ong, Mei Hoon.
Yew, Ling Ling.
author_sort Koh, Hwee Kiah.
title The study of consumer behavior towards purchasing electrical products in Singapore.
title_short The study of consumer behavior towards purchasing electrical products in Singapore.
title_full The study of consumer behavior towards purchasing electrical products in Singapore.
title_fullStr The study of consumer behavior towards purchasing electrical products in Singapore.
title_full_unstemmed The study of consumer behavior towards purchasing electrical products in Singapore.
title_sort study of consumer behavior towards purchasing electrical products in singapore.
publishDate 2008
url http://hdl.handle.net/10356/10997
_version_ 1770565474307801088

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