The study of consumer behavior towards purchasing electrical products in Singapore.

• Main Authors: Koh, Hwee Kiah., Ong, Mei Hoon., Yew, Ling Ling.
• Other Authors: Xu, Gang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10997
• Institution: Nanyang Technological University

Using random sampling, we seek to find out the factors affecting Singapore consumers' buying behaviour towards electrical products. These factors include price, quality, design, the effects of country-of-origin, location preferences, influence of marketing and payment method.