The study of consumer behavior towards purchasing electrical products in Singapore.

• المؤلفون الرئيسيون: Koh, Hwee Kiah., Ong, Mei Hoon., Yew, Ling Ling.
• مؤلفون آخرون: Xu, Gang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10997

Using random sampling, we seek to find out the factors affecting Singapore consumers' buying behaviour towards electrical products. These factors include price, quality, design, the effects of country-of-origin, location preferences, influence of marketing and payment method.