Consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels.

• Main Authors: Koay, Ai Ling., Swee, Karen Pei Hua., Yap, Gabriel Chee Wee.
• Other Authors: Tan, Peter
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8686
• Institution: Nanyang Technological University

It is important to look into the aspects of consumers’ attitudes towards the purchase of unit trust and ILPs, as it would help the distribution channels to gain a better insight into what the consumers expect and desire. The huge potential for greater development and growth of the industry has promp...