Factors affecting consumers' purchase intentions of investment-linked insurance policies

• Main Authors: Ang, Chee Sian, Sia, Chong Hua
• Other Authors: Ng, Terence Bu Peow
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance
• Online Access: http://hdl.handle.net/10356/10457
• Institution: Nanyang Technological University

This research aims to find out what inherent elements of an ILP are of importance to the consumers and to identify whether these elements will affect the purchase intentions of investment and non-investment linked policies. The four elements under investigation are namely protection, savings, invest...