Factors affecting consumers' purchase intentions of investment-linked insurance policies

This research aims to find out what inherent elements of an ILP are of importance to the consumers and to identify whether these elements will affect the purchase intentions of investment and non-investment linked policies. The four elements under investigation are namely protection, savings, invest...

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Main Authors:	Ang, Chee Sian, Sia, Chong Hua
Other Authors:	Ng, Terence Bu Peow
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Finance
Online Access:	http://hdl.handle.net/10356/10457
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10457
record_format	dspace
spelling	sg-ntu-dr.10356-104572023-05-19T06:24:03Z Factors affecting consumers' purchase intentions of investment-linked insurance policies Ang, Chee Sian Sia, Chong Hua Ng, Terence Bu Peow Nanyang Business School DRNTU::Business::Finance This research aims to find out what inherent elements of an ILP are of importance to the consumers and to identify whether these elements will affect the purchase intentions of investment and non-investment linked policies. The four elements under investigation are namely protection, savings, investment and flexibility. In addition, this research also seeks to find out whether other factors including an individual’s risk taking behaviour, financial literacy, mentality towards investments and demographical factors such as age, gender, income and working status affect one’s purchase intentions of an ILP. 2008-09-24T07:43:51Z 2008-09-24T07:43:51Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10457 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Finance
spellingShingle	DRNTU::Business::Finance Ang, Chee Sian Sia, Chong Hua Factors affecting consumers' purchase intentions of investment-linked insurance policies
description	This research aims to find out what inherent elements of an ILP are of importance to the consumers and to identify whether these elements will affect the purchase intentions of investment and non-investment linked policies. The four elements under investigation are namely protection, savings, investment and flexibility. In addition, this research also seeks to find out whether other factors including an individual’s risk taking behaviour, financial literacy, mentality towards investments and demographical factors such as age, gender, income and working status affect one’s purchase intentions of an ILP.
author2	Ng, Terence Bu Peow
author_facet	Ng, Terence Bu Peow Ang, Chee Sian Sia, Chong Hua
format	Final Year Project
author	Ang, Chee Sian Sia, Chong Hua
author_sort	Ang, Chee Sian
title	Factors affecting consumers' purchase intentions of investment-linked insurance policies
title_short	Factors affecting consumers' purchase intentions of investment-linked insurance policies
title_full	Factors affecting consumers' purchase intentions of investment-linked insurance policies
title_fullStr	Factors affecting consumers' purchase intentions of investment-linked insurance policies
title_full_unstemmed	Factors affecting consumers' purchase intentions of investment-linked insurance policies
title_sort	factors affecting consumers' purchase intentions of investment-linked insurance policies
publishDate	2008
url	http://hdl.handle.net/10356/10457
_version_	1770564707834396672

Factors affecting consumers' purchase intentions of investment-linked insurance policies

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