Factors affecting consumers' purchase behaviour of insurance policies.

• Main Authors: Cheong, Kah Wye., Ong, Hang Wei., Teh, Hwee Hwee.
• Other Authors: Lian, Robert Keng Heong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/9303
• Institution: Nanyang Technological University

This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendaton...