Factors affecting consumers' purchase behaviour of insurance policies.

• Main Authors: Cheong, Kah Wye., Ong, Hang Wei., Teh, Hwee Hwee.
• 其他作者: Lian, Robert Keng Heong
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business
• 在線閱讀: http://hdl.handle.net/10356/9303

This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendaton...