Study on the factors affecting the purchase behaviour of consumers of sports shoes

• Main Authors: Chong, Har Lin, See, Chiu Leng, Tan, Shen Hwei
• Other Authors: David Leong Choon Chiang
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/62989
• Institution: Nanyang Technological University

The project is a study of consumer behaviour in the purchase of sports shoes with recommendations based on the evaluation of results from the research conducted. The text is sub-sectioned into several main chapters. These chapters are respectively the Introduction, Literature Review, Methodology...