Study on the factors affecting the purchase behaviour of consumers of sports shoes

• المؤلفون الرئيسيون: Chong, Har Lin, See, Chiu Leng, Tan, Shen Hwei
• مؤلفون آخرون: David Leong Choon Chiang
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/62989
• المؤسسة: Nanyang Technological University

The project is a study of consumer behaviour in the purchase of sports shoes with recommendations based on the evaluation of results from the research conducted. The text is sub-sectioned into several main chapters. These chapters are respectively the Introduction, Literature Review, Methodology...