Factors affecting consumers' purchase behaviour of insurance policies.

• المؤلفون الرئيسيون: Cheong, Kah Wye., Ong, Hang Wei., Teh, Hwee Hwee.
• مؤلفون آخرون: Lian, Robert Keng Heong
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9303
• المؤسسة: Nanyang Technological University

This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendaton...