Factors affecting consumers' purchase behaviour of insurance policies.

This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendaton...

Full description

Saved in:

Bibliographic Details
Main Authors:	Cheong, Kah Wye., Ong, Hang Wei., Teh, Hwee Hwee.
Other Authors:	Lian, Robert Keng Heong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business
Online Access:	http://hdl.handle.net/10356/9303
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9303
record_format	dspace
spelling	sg-ntu-dr.10356-93032023-05-19T06:09:05Z Factors affecting consumers' purchase behaviour of insurance policies. Cheong, Kah Wye. Ong, Hang Wei. Teh, Hwee Hwee. Lian, Robert Keng Heong Nanyang Business School DRNTU::Business This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendatons were made to the industry. 2008-09-24T07:30:47Z 2008-09-24T07:30:47Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9303 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business
spellingShingle	DRNTU::Business Cheong, Kah Wye. Ong, Hang Wei. Teh, Hwee Hwee. Factors affecting consumers' purchase behaviour of insurance policies.
description	This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendatons were made to the industry.
author2	Lian, Robert Keng Heong
author_facet	Lian, Robert Keng Heong Cheong, Kah Wye. Ong, Hang Wei. Teh, Hwee Hwee.
format	Final Year Project
author	Cheong, Kah Wye. Ong, Hang Wei. Teh, Hwee Hwee.
author_sort	Cheong, Kah Wye.
title	Factors affecting consumers' purchase behaviour of insurance policies.
title_short	Factors affecting consumers' purchase behaviour of insurance policies.
title_full	Factors affecting consumers' purchase behaviour of insurance policies.
title_fullStr	Factors affecting consumers' purchase behaviour of insurance policies.
title_full_unstemmed	Factors affecting consumers' purchase behaviour of insurance policies.
title_sort	factors affecting consumers' purchase behaviour of insurance policies.
publishDate	2008
url	http://hdl.handle.net/10356/9303
_version_	1770565212198404096

Factors affecting consumers' purchase behaviour of insurance policies.

Similar Items