The effects of trust assurance in initial consumer trust
Smartphone shopping applications are receiving growing attention in the current Philippine setting of m-commerce adoption and is expected to flourish given the worldwide transition towards digital economy. However, transactions over this platform is perceived riskier than buying in conventional stor...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2017
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5704 |
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| Institution: | De La Salle University |
| Language: | English |