The effects of trust assurance in initial consumer trust

• المؤلف الرئيسي: Bernardo, Ezekiel L.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2017
• الموضوعات: Mobile commerce; Consumers
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/5704
• المؤسسة: De La Salle University

Smartphone shopping applications are receiving growing attention in the current Philippine setting of m-commerce adoption and is expected to flourish given the worldwide transition towards digital economy. However, transactions over this platform is perceived riskier than buying in conventional stor...