Consumers’ perceived risk as moderated by trust towards consumers’ online purchase Intention

• المؤلفون الرئيسيون: Martinez, Lorenzo R., Rodriguez, Alissandro, Ong, Louis Viktor O., Young, Paolo Nicollo C.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Consumer confidence; Consumer behavior; Teleshopping; E-Commerce; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/131; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1052/viewcontent/Consumers__2Perceived_Risk_as_moderated_by_Trust_towards_Consumers_Redacted.pdf

Since the outbreak of COVID-19, demand for physical products has declined dramatically, while demand in online purchasing has soared. As reported by Statistica, in comparison to its other Southeast Asian neighbors, the Philippines is ranked third in the globe as one of the fastest growing electronic...