Consumer behavior: Factors affecting online shopping in Metro Manila

This research project aimed to identify the following: (1) the factors that influence consumers to shop online, (2) the attributes that affect consumer satisfaction, and (3) the factors that contribute to the promotion of online shopping. It also aimed to study how to retain the active online consum...

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Bibliographic Details
Main Authors: Bollozos, Sherly Laine R., Candido, Kriselle M., Pao, Katrina Michelle T., Ursua, Marielle Jenieva C.
Format: text
Language:English
Published: Animo Repository 2011
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17975
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=18488&context=etd_bachelors
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Institution: De La Salle University
Language: English