Consumer behavior: Factors affecting online shopping in Metro Manila
This research project aimed to identify the following: (1) the factors that influence consumers to shop online, (2) the attributes that affect consumer satisfaction, and (3) the factors that contribute to the promotion of online shopping. It also aimed to study how to retain the active online consum...
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Main Authors: | , , , |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2011
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/17975 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=18488&context=etd_bachelors |
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Institution: | De La Salle University |
Language: | English |