Consumer behavior: Factors affecting online shopping in Metro Manila

• Main Authors: Bollozos, Sherly Laine R., Candido, Kriselle M., Pao, Katrina Michelle T., Ursua, Marielle Jenieva C.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Teleshopping; Consumer satisfaction; Consumer behavior; Business Administration, Management, and Operations; E-Commerce
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17975; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=18488&context=etd_bachelors
• Institution: De La Salle University

This research project aimed to identify the following: (1) the factors that influence consumers to shop online, (2) the attributes that affect consumer satisfaction, and (3) the factors that contribute to the promotion of online shopping. It also aimed to study how to retain the active online consum...