Online consumers' satisfaction in self-collection: value co-creation from the service fairness perspective

E-commerce logistics services are increasingly offering innovative solutions that invite consumers’ co-creation. Although value co-creation empowers consumers, it also connotes a sense of exploitation. This study explores the fairness perspective of co-creating satisfactory logistics services, using...

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Bibliographic Details
Main Authors: Wang, Xeuqin, Yuen, Kum Fai, Teo, Chee-Chong, Wong, Yiik Diew
Other Authors: School of Civil and Environmental Engineering
Format: Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/162469
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Institution: Nanyang Technological University
Language: English