Online consumers' satisfaction in self-collection: value co-creation from the service fairness perspective

• Main Authors: Wang, Xeuqin, Yuen, Kum Fai, Teo, Chee-Chong, Wong, Yiik Diew
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2022
• Subjects: Engineering::Civil engineering; E-Commerce; Consumer Logistics
• Online Access: https://hdl.handle.net/10356/162469
• Institution: Nanyang Technological University

E-commerce logistics services are increasingly offering innovative solutions that invite consumers’ co-creation. Although value co-creation empowers consumers, it also connotes a sense of exploitation. This study explores the fairness perspective of co-creating satisfactory logistics services, using...